*DAY 7: Shabbat and Twitter

July 7, 2012
By bethmordecai
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*DAY 7: Shabbat and Twitter

Dear Hevreh,

(Note:  this email is a little longer)

First, I wanted to thank everyone for a beautiful, warm, and exciting Shabbat.  It was a pleasure meeting new people, hearing and telling stories, teaching Torah, and worshipping together.  I look forward to many more Shabbatot together.

Still, shul is not the only place to celebrate the restfulness of Shabbat.  If you were not in shul, I would love to hear how you spent Shabbat, and if you are OK with it I’d love to pass it on to the rest of the community as part of creating a virtual space for communal conversations.

Along those lines, you might have noticed that at the end of my last email on Friday, I wrote below my name:  #PerthAmboyShul.  For those who are not familiar with Twitter, this is called a hashtag.  It’s a way for a group of people to share information with each other and communicate with each other on Twitter.  I believe that tools like the hashtag #PerthAmboyShul will not only help attract younger Jews, but will foster spaces for communal conversations to help make us a closer community.

I will share more of my thoughts on this hashtag and about developing a social media strategy in a blog post tomorrow.  In the meantime, if you are so adventurous, i’d like you to sign up to Twitter (instructions on how to sign up are below) because I will be making a special announcement for Shabbat by the Sea tomorrow at 5 pm on Twitter!  Once you sign up, you can find the special announcement at 5 pm by typing #PerthAmboyShul into the search bar at the top of the screen.

For those who, are not yet ready to jump into the Twitter world, don’t worry.  I will be sending out the announcement over email an hour later at 6pm.  The incentive for reading the announcement on Twitter though is not only that you’ll be the first to know, but you’ll be able to spoil it for everyone else by telling them before my email!

I am excited by our first foray into social media together.  It’s not going to happen overnight, it will take time but I believe at the end of the day the payoff will be worth it.

Until tomorrow…

Kol tuv,

Rabbi Ari Saks


How to create a Twitter account:

  1. Go to http://twitter.com and find the sign up box, or go directly to https://twitter.com/signup.

  2. Enter your name, your email address, and a password.

  3. Click Sign up for Twitter.

  4. On the next page, select a username – type your own or choose the one we’ve suggested. We’ll tell you if the one you want is available. (Usernames are unique identifiers on Twitter.)

  5. Double-check your name, email address, password, and username.

  6. Click Create my account. (You may be asked to complete a Captcha to let us know that you’re human.)

  7. Next, you just need to begin finding and following accounts that interest you. Following othersmeans you are subscribing to their Tweets.

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